In this article I will reveal some important tools and techniques used by me and other successful bloggers to drive traffic and increase conversion rate. Tools I will introduce in this article may not be free but are very useful and wroth its price.
BuzzSumo
BuzzSumo is a online tool that tells you which article on a particular topic or website has gained the most attention in social networks. It simply helps you find most shared content for any topic or competitor domain.
These information can help you to write similar articles with more information added and with more attractive and specific title which can help you to steal social and organic traffic of a competitor domain or a keyword.
Sniply
Sniply is a online tool that helps you to get more subscribers and traffic to your website by just sharing and linking(backlink from your website) content of other websites.
Hootsuite
You may be sharing your site links on social networks but still unable to get traffic. Thats because you aren’t using hashtags and tags. Make sure you are tagging people in your posts so that more people see the shared link. And also make sure you have use proper hashtag in the post description while sharing. Just sharing between your followers/friends is not enough.
Hootsuite is a social network management tool which can post your articles in all social networking websites at once and also has automatic tagging and hashtag functionality. You must use it to generate social attention.
Hittail
Hittail is a automatic keyword research tool. It gives you keyword suggestions, by including those keywords on your page title you will rank on the top of search result. Its completely automatic so you don’t have to sit and waste hours on keyword research. It basically helps you to optimize keywords in your page titles and also provides you ideas for new article.
How does hittail work?
Hittail uses some of these techniques to provide keyword suggestions:
- There are a lot of popular search queries for which there aren’t articles matching the search query keywords. This means people are still no able to get information which they searched for. When articles matching the search query keywords aren’t found, Google starts removing certain keywords from the search query to match more documents and your website may appear in some page of the result. Hittail basically looks for these scenarios and provides you the original search query so that you can write a article on it and be on top for that query.
- Sometimes Google displays your website for a particular query result because it found keywords on the page. But still you don’t get visitors because your page didn’t get on the top page or top rank. Hittail suggests you keywords which you should include in your in your title to improve ranking. You can use this keywords suggestions to edit page titles or create new articles which the suggested keywords.
Hittail provides all these suggestions based on your current traffic from google search. Hittail is not a free service. If you are looking for a alternative to hittail thats free then go for QIdea.
Google Trends
Google trends lets you know how popular a topic is. Its tells you if queries related to the topic is rising or going down. And it also tells you popular search queries for a topic. So if you wanted to write about “apple watch” then first search in Google trends about it.
Here you can see that the queries related to this topic has rised hugely so you must have some articles on this topic. You can also see similar topics that are rising so that you can write about it also. And finally you will see some search popular search queries related to that topic so that you can include those keywords in your title and content.
Google trends home page also provides your ideas for newly rising topics in Google search. You can also compare between different topics here before you learn and write about them.
Multiple Post Formats
Conversion rate depends on how you use your resources not how much resources you have. You can create books, slides, audio files, video files and attractive image posts out of your boring and long written posts.
You can take together many similar kind of posts and create a eBook out of it. And then sell on Amazon Kindle platform. It will help you to earn money and also increase popularity of you and your sites and therefore generate traffic.
You can convert your boring posts into slides and create a attractive presentation. And then put in on slideshare. It will help you to increase popularity of your brand and generate traffic.
You can create video files from your written posts and put on youtube. This will get you more visitors and also help you to earn from youtube advertisements.
You can create audio files from your written posts and put them on Apple iTunes podcast. This will increase popularity of your website and get your more visitors.
Long written articles are not liked by users even if they are interesting. Its better to present your content in a pictured form. You can create awesome pictured articles using Canva. But the problem is you will loose keywords count as Google cannot read images.
Leads
Leads is a email subscription popup that will help you to increase your email subscribers. It will let users to download free pdf by submitting their email address. You can create pdf from your site content and distribute to subscribers. Send the subscribers email at every equal interval, the best interval is 7 days.
@narayanprusty
